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Why does a helmet have to be heavy to be considered safe? And why so hot? And as good-looking as your grandmother's sofa? In 1985, Jim Gentes sat in his garage in California and asked these questions because that's exactly what helmets looked like. Today, Giro works in the categories of bicycle, clothing, shoes and alpine equipment.
In 1975, Jim Blackburn looked at the new cycling culture and knew he could make a difference. To think from the user's perspective, show respect for materials and functionality and add innovation and innovation. Over the years, Blackburn has used these principles to build tools that can withstand a lot and add extra value to the user.
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