Tecnica started making ski boots in the 1970s when skiing really took off in Italy. The boot, Tecnus, was constructed with a technology consisting of several different types of plastic and created a real revolution in the industry. Tecnica is also world famous for its moonboots, inspired by the shoes of the Apollo astronauts.
Why does a helmet have to be heavy to be considered safe? And why so hot? And as good-looking as your grandmother's sofa? In 1985, Jim Gentes sat in his garage in California and asked these questions because that's exactly what helmets looked like. Today, Giro works in the categories of bicycle, clothing, shoes and alpine equipment.
G3 Original Guide Gear is based in northern Vancouver, Canada, and is an independent owner and operator of industry-leading gear for backcountry skiing and snowboarding enthusiasts. Since the first avalanche probe was made in 1995 specifically for guides to count on and trust, G3 has continued to be committed to our roots, designing and producing innovative, durable and reliable equipment that professionals and mountain enthusiasts can trust.
Lenz products have been the answer to the toughest demands from the sports world, work and leisure since 1987. "Leading by innovation" for us means REFINING standards. Our vision to actively support people to achieve their goals with the help of Lenz products is the driving force for our new development. This endeavor led us to the development of patented technologies such as: SEP®, Merino softtec® and the leading technology for heated textiles.
