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JO Sport was founded in 1986 by Janne Olsson, but its history reaches back to 1939 when Ryon was founded. Ryon was then one of the leading distributors of sporting goods and outdoor equipment in Sweden. Ryon was later sold to a multinational company.
JO Sport as a distributor
• Great distributions infrastructure
– Over 60 years of experience as a distributor in the Swedish sports/outdoor industry.
– Well established relationships with suppliers and customers.
– Great coverage of the Swedish market with five traveling salesmen and three salesmen working from the office.
– Outstanding warehouse facilities and well motivated personnel enables JO Sport to deliver over 400 shipments per week.
– JO Sport takes significant stock positions for in season sales (40 percent of our turnover comes from in season sales).
– Quick deliveries, orders placed with JO Sport before 14.00 will be received by the customer the next day.
– Well managed network of customers, JO Sport has over 1 500 customers that place orders with us on a daily basis.
• Excellent solvency
– AAA rated by Dun & Bradstreet
– For the last 10 years has JO Sports solvency exceeded 50 percent.
Vision, Mission and Business Statement
• Vision: JO Sports vision is to be recognized, by suppliers, customers and employees, as one of the leading distributors of hard goods within the sports and outdoor industry in Sweden.
• Mission: JO Sports mission is to serve as a market oriented supply chain partner for its suppliers and 1 500 commercial retailers.
• Business statement: As an active supply chain partner we strive to create added value through:
– deep knowledge and understanding of the market
– creating attractive and profitable offers to our customers
– delivering outstanding service
– taking significant stock positions for in season sales
– attracting and keeping the best personnel (sales, purchasing, warehouse, administration and management) in the industry
– maintaining and developing our range of products, through composing an attractive mix of brands focused on our four business segments (alpine, outdoor, winter and team sports)
– acting in accordance with our Code of Conduct
– fulfilling our obligations regarding quality, health, environment and security
In Brief
| Activity | Figure/fact |
| Annual turnover: | SEK 90 millions |
| Founded in: | 1986 (1939) |
| Number of employees: | 22 |
| Industry/market: | Distribution of sporting goods in the Nordic region. |
| Awards and recognition: | Elected top 3, in four out of seven categories, five years in a row in the annual survey by Sportfack* |
| Warehouse space: | 3 000 m2 |
| Number of incoming shipments: | 900 |
| Number of outgoing shipments: | 23 000 |
| Number of customers | 1 500 |
* Sportfack is the leading trade magazine for the sporting industry in Sweden